Enterprise-grade software for mission-driven teams without an enterprise software team.

We build alongside you — from first idea to running system.

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Services

Good software must do two things:
Solve the right problem, and solve it well.

Most engagements fail on the first one. We spend real time on problem definition before a line of code is written — and we stay engaged until the system is working in your hands.

Problem definition & product strategy

Before we build anything, we get clear on what you actually need. That means talking to users, mapping your current workflow, and making the case for what to build first — and what to leave out.

Co-design & build

We sit at the same table until we understand your domain as well as you do. Then we build together — shipping working software in weeks, not months. Your team is involved throughout, not handed a finished product at the end.

Modernizing systems you depend on

Legacy systems accumulate complexity over the years until every change is expensive and every integration is a risk. We move you to architecture your own team can own and operate — without stopping the business to do it.

Operational integration

The hardest part of new software is often adoption. We stay through the transition — training your team, adjusting to real-world feedback, and making sure the system works the way your organization actually works.

If the right answer for your situation is an off-the-shelf tool or a vendor you already have, we'll tell you. We'd rather earn your trust than your invoice.
Why a small team

We're small by design. A senior engineer on every engagement, not a junior team managed from a distance. We deliver at the pace of a larger firm because we've built our own AI orchestration framework — powerful enough to operate at scale, and designed from the ground up to be aligned with our principles.

Team

The team is the product.

75+ years of combined experience building software at scale — at Google, in enterprise, and as founders. We've shipped products used by hundreds of millions of people. Now we bring that to teams who need it.

Hugh Lynch

16 years at Google as an engineering lead. Co-built Google Classroom during its growth years and led distributed compute on Google Earth Engine. Left to build technology where the incentive structure doesn't have to be managed — just designed right from the start.

Previously: Google — Engineering Lead, 16 years
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Dave Genetti

Six founder and operating roles across healthcare technology and financial services — as CEO, CFO, CTO, and CPO. Built and scaled companies from idea through exit. Knows what it looks like when technology serves the business versus when it holds it back.

Previously: Astarte Medical · Affirmative Prescription Solutions · Altius Capital Management · VPR International · Warren International · Restricted Stock Systems
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Zach Yeskel

Co-founded Google Classroom in 2013 and led it to scale to over 150 million students. Made an intentional leap to climate tech a few years ago. Is allergic to building software that solves the wrong problem.

Previously: Google — Director of Product Management · Co-founder, Google Classroom
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How we work

A partnership model, not a vendor relationship.

We're structured to stay aligned with you — not with our utilization rate.

Not billed by the hour

Our success is tied to whether your business objectives are met — not to hours logged or milestones hit on a schedule we set.

Runs in your cloud, owned by you

Every system we deliver runs in your own cloud account. Your database. Your credentials. Your deployment. No shared tenants. No lock-in. When we're done, you own everything.

Your team leaves stronger

We build with your people, not around them. The goal is that your team can run, extend, and improve the system without us when the engagement ends.

Small by design

We take on a small number of partners at any given time. Not because we can't scale — because attention is the work. You get senior people, not account managers.

Who it's for

We work best with organizations that build things that matter.

A good partnership starts with a real problem.

We work with any organizations doing important work to make the world a better place.

Our best work is with teams that have a hard problem, a real ambition for solving it, and the appetite to leave more capable than they started.

If you're not sure whether we're a fit, write to us anyway. We'd rather have the conversation.

How we operate

Four commitments, verifiable in how we work.

Data Sovereignty

Your data belongs to you. We build systems that enforce this architecturally — not just in a privacy policy.

Market Faith

We only succeed when your business objectives are met. That alignment changes every conversation we have with you.

Leave It Better

When we leave, the system should be easier to understand, cheaper to run, and more capable in your team's hands than the day we arrived.

Golden Rule

Be as you hope others will be. This governs how we structure engagements, how we talk about our work, and how we conduct ourselves when our partners aren't in the room.

Tell us what you're working on.

We'll tell you honestly whether we're the right fit — and if not, we'll try to point you somewhere useful.

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